The Basics About Instagram Ads For Your Business

We all know that Instagram has become a top social media platform for advertising. What is the purpose of running an Instagram ad? Running ads increases your reach!! You can actually reach people you wouldn’t normally reach without the ad.

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3 Ways to Boost Engagement In Your Instagram Caption

What is a caption? Basically it is the text that accompanies your image or video on Instagram. There is actually a word limit too – 2,200 words in an Instagram caption. What are ways to boost engagement through your Instagram captions?

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Navigating the Crazy World of Instagram Hashtags

A hashtag is a way of categorizing content on Instagram to make it discoverable to the whole platform. Why are hashtags so important? WordStream tells us that Instagram posts using hashtags gain at least a 12.6% increase in engagement compared to those without hashtags. The right hashtags can put you in front of your target audience, even if they haven’t followed you or connected with you before.

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How Can I Beat the Instagram Engagement Algorithm?

Instagram’s algorithm decides what content to show on peoples’ home feed. Unfortunately, just because an account is following you doesn’t mean they will see your content. On average, you will reach just 10% of your followers. So what does Instagram want from you in order for your post to reach more people?

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Creating a Catchy Instagram Profile CTA

You may be asking – what is a CTA? According to AdEspresso, there are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so.

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