You may be asking – what is a CTA? According to AdEspresso, there are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so.
Never put much thought into your Instagram profile photo? Well you should, especially if it’s for your business! Think about it. When you go on Instagram and search something you will find pages to visit. One of the first things you will see when visiting a page is the profile photo.