We all know that Instagram has become a top social media platform for advertising. What is the purpose of running an Instagram ad? Running ads increases your reach!! You can actually reach people you wouldn’t normally reach without the ad.
What is a caption? Basically it is the text that accompanies your image or video on Instagram. There is actually a word limit too – 2,200 words in an Instagram caption. What are ways to boost engagement through your Instagram captions?
A hashtag is a way of categorizing content on Instagram to make it discoverable to the whole platform. Why are hashtags so important? WordStream tells us that Instagram posts using hashtags gain at least a 12.6% increase in engagement compared to those without hashtags. The right hashtags can put you in front of your target audience, even if they haven’t followed you or connected with you before.
Instagram’s algorithm decides what content to show on peoples’ home feed. Unfortunately, just because an account is following you doesn’t mean they will see your content. On average, you will reach just 10% of your followers. So what does Instagram want from you in order for your post to reach more people?
So why should you actually create content? Two reasons: 1) to improve on the content that you find and 2) so that you can make the content more personalized to what you need.
Now that you have your Instagram profile set up, you are ready to start thinking about content. Before you start posting, you need to do some research. First, you need to know there are two ways to produce content for your account.