Who are we kidding? Mistakes are easy to make, but when you are talking about your business they can be costly. We already covered 5 mistakes agents make when marketing their business in a previous blog. Here we continue with 5 more mistakes. Michelle Fradella Barfuss has a great course on udemy.com with certain things agents do that could be detrimental to their business. Here, we review some more of those mistakes and give some remedies for them.
Not building relationships with online users. Do you offer your visitors something of value? Something that would make them stay on your site and even give out their email address to you? Getting these email addresses/phone numbers are important because they allow you to start building rapport with your visitors. This, in turn, will hopefully make them a client! Your website needs to offer your visitors information, videos, reports, etc. about things that matter most to them. Being able to connect with them and start building rapport with them will keep you top-of-mind when they are ready to move forward. You can also use landing pages that allow them to fill out their info to get access to or get emailed reports, tutorials, information, etc.
Not having a Call-To-Action in ads. Any advertising that is not geared towards your target audience and doesn’t have a call-to-action so that you can communicate with them, is money wasted. Your purpose for these ads is to gain leads. You can’t stand out and get a lead if your marketing looks like all other agents. You want to give them something they need/want, but the point is to lead the prospect to connect with YOU. For example, you could create videos about the home buying or home selling process. Then create that landing page ad with a call-to-action – “Give me your info and I’ll send you the video”.
Not using video. YouTube is one of the top search engines. People go here and search for topics they are interested in or need information on. Video is a great way to connect with visitors. Guess what else? Google loves videos! Videos can rank higher than regular websites. Think about what your target audience would love more information about. Take those thoughts and turn them into videos for your audience. The content you produce is important. Don’t stress about hiring a professional or buying special equipment. Just start with the basics – start with what you have! After you make a video, put it everywhere you can and make sure to link back to your website or landing page. This will drive more traffic your way!
Forgetting past clients. Just because your transaction is over with a client, doesn’t mean you throw them to the side and move on. You need to keep nurturing and marketing to these past clients because you never know when they will need you again, or refer you to someone else they know. How do you keep nurturing these clients? You can send them market reports, birthday cards, your monthly newsletter, community events, or anything else you can think of. Be creative! The point here is this…keep up with those past clients! Failing to do so is one of the biggest ways you, as the agent, leaves money on the table.
Not taking advantage of social media. Why social media? You know what they say – social media is king! Some of you have avoided social media, maybe because of privacy issues, no interest in it or maybe just simply because it’s overwhelming for you (we’ve got a good basics article to help you with that). Want to hear a statistic that will make you rethink staying away from social media? Backlinko.com tells us: “3.96 billion people use social media worldwide, according to platform reports on the current number of active users. 58.11% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America”. 82%? That is a lot of people to not reach. There is a lot of good information out there about social media platforms. Do some research, start simple and ramp up from there where and when you feel comfortable.
I hope diving into 5 more mistakes agents make when marketing helps steer you in the right direction. It’s easy to overlook some of these things, but making sure to take advantage of these tips can help you reach more people and stay in touch with past clients. Remember, you want to build your business and keeping up with technology will help generate leads and keep you top-of-mind!