Best Practices for Single Property Websites

There’s a good reason single marketing property sites have become so prominent… There’s simply no better way to showcase the listing without being there in person!  With a single property website, you can showcase all of the best features of the property, giving people a lot of information about it and the area. Here are some important things to remember when creating and using a single property website for a listing.

Phone Number – Having your phone number with no spacing makes it VERY difficult for anyone to read.  If your contact number looks like this: 5781236547 – doesn’t that seem difficult to read? No spaces could lead to errors when dialing the number.  Instead, space out your phone number either with periods or dashes, like this: 578-123-6547 or 578.123.6547. This makes it much easier to read and easier to dial.  You want to make sure people can reach you!

Personal Info – You want to make sure that all of your information is correct and up-to-date.  This includes your email address, company name and address, your website address (so they can click through to YOUR website from the single property website) and any other personal info that is included on the single property website.  Remember, this is how people get in contact with you and this is also how people know who you are.

Property Website Description (or any other verbiage for that matter) – Please, please, please – no typos!  It only takes a few minutes to read through – proofread – your website information to make sure there are no typos.  Typos just look unprofessional and are easily avoidable. Don’t think you are a good proofreader? Have a friend, family member or even co-worker just look it over really quickly.

Photos – Two areas of advice here:  have a lot of them and make sure they are high definition.  Have AT LEAST 20 photos from different areas of the house. If you have 4 photos and they are all of the outside of the house, do you think someone is going to be interested?  Probably not. They will probably move along to another property that has more photos. Make sure to have photos of the outside of the house, all rooms, backyard and anything else you think might interest people and bring them in.  Also, make sure they are high definition! There is nothing worse than having blurry, grainy photos on a website to promote a listing. It doesn’t say much for the property or for you as the agent. Most phones will take high definition photos these days.

Property Website Description SEO – You’ll want to select a key phrase that you use throughout the description content. This could be something special about the home or the area. You may have heard that keywords and meta descriptions are a thing of the past. It’s true and the reason is that keywords in the actual content has become the golden ring. If you’re wondering just how to go about this, SEMrush has a great (short) article regarding the use of Key Phrases. There’s a ton of articles out there on how to do this. For now, keep it simple – select a key phrase that you want to promote and use it a minimum of three times throughout the property description.