A listing presentation is a first impression for someone getting ready to make a very big decision – selling their home. The goal of the listing appointment is to make them your client. How do you do that? Create and use a listing presentation that makes you stand apart from other agents. You want to tell them about yourself, your values, your marketing strategy and anything else you feel would benefit you and help you stand out from the crowd.
AgentMarketing has digital listing presentations that will definitely help you stand out! (We even have a video on that!) Our listing presentation template showcases some of the things you will do to market the listing using features of AgentMarketing. Some of these features include a virtual tour, single property website, text code, signage, etc. With our template, you can also edit any of the information in the presentation or even add new pages or delete ones you don’t need.
How do you customize your listing presentation? All you have to do is go to the Flip Shows area of your AgentMarketing account (under the Personal tab). Then click on the edit pencil to start customizing. You should definitely add a few slides about who you are, your goals and other information you feel is important. Towards the end of the listing presentation you could also add some client testimonials that could help seal the deal. Also, be creative! Don’t be afraid to step outside the box when adding/editing slides, just make sure to stay professional.
A great strategy for your listing appointment is to first create a single property website for the listing. Go by the house and snap a few pictures of the outside, or just try to find some photos of the house online. Why do I want to build a single property website for it before I have the listing? When you create this single property website, we automatically create a property specific listing presentation for you. Done! Just like that. This will help you really stand out. When you go to your listing appointment you will be able to show them the work you have already put in for them, even though you don’t have the listing yet! They will be able to see the single property website you created and the virtual tour. They will even be able to test the text code for more information on the property. These things are all presented in the listing presentation. Tell me that doesn’t help you stand out from the rest of the pack.
The Balance Small Business tells us, “As a real estate agent, you are responsible for your business success, so put together a presentation plan and package that puts all your services forward to the seller prospect in the best light. If you show up and they perceive you as prepared, professional, and competent, you have a leg up on the competition”. Using the digital listing presentation is a great way to show the seller that you are ready to take that extra step to get their house sold.