Facebook Exposure

Things I Learned – Social Media Series

There are a few things you can adopt into your Facebook strategy so you can attain good exposure for you and your business.  These are some simple ways to get out in front of people and engage with them so you will stay top of mind whenever they need to buy or sell a home.

The first thing to remember is that photos and videos get more views and engagement than just text.  Here are a few stats I learned.  Articles with images get 94% more views than just an article.  Engagement with a post with a photo instead of just text is more than 37% higher.

What kind of photos should you post?  A headshot, ad copy, listings and definitely written client testimonials.  Make sure your photos are hi-resolution too!  The average website visit that has no video is 50 sec.  If your website has video it goes up to 5 minutes. 

Differentiate yourself from other agents.  What kind of videos should you post?  You could post a video or videos about you – introduce yourself and tell people about you, do a video about a day at the “office” with you, etc.  Do a video about what it’s like to live in your area.  Client testimonials are always a great thing to post.  These are people that used your services and have great things to say about you!  Property videos – use these as a way to promote a specific listing.  Do this once a week, once a day, whenever, with your different listings.  Create a video about a blog you wrote.  Just give them a little information about it and maybe a little teaser at the end of the video so they will go check out your blog.  One more way to use video is to create a community or neighborhood video.  Walk through a community or popular community places/services.  These videos can prove to be a useful resource to people who are looking to move to the area!

The next thing to remember is make sure your content is interesting and attractive.  I’ve learned you want to make your content local-centric.  This way people can relate to it!  It can be informative content or relatable content. 

It doesn’t necessarily have to be real estate, but could be community, development, or home related. 

Information about community events coming up, tips for your home or other things like that.  Another subject you can post about is DIY projects for homeowners.  DIY posts are extremely popular and can also be helpful.  People seeing your posts could soon see you as a helpful resource with great information.  And finally, FAQs about owning a home or mortgage rates.  Again, people see you as a great resource of information.  

The final thing I learned about facebook exposure is to engage with your online community.  Show you are active!  You can be active by responding to comments. 

If someone posts a question to you and you respond to that comment, they are more likely to come back and engage again and other people will see how active you are.  “Like” local community pages and engage – local police departments, local restaurants, etc.  Also, join local community Facebook Groups.  Think of it like Whack-A-Mole (not that there is any whacking going on).  You keep popping up in all of these different places and pages and engaging!   People will start to notice you and become familiar with who you are, what you do and what you are all about.  

Facebook exposure is important these days because almost everyone is on social media and more specifically most are on Facebook.  Making sure you have a strategy about how you are going to get more exposure and maintain that exposure is paramount.  Keep these things in mind and it should help you get more exposure and keep you and your business relevant.