LinkedIn is the biggest social media application for business professionals. Currently, LinkedIn has over 575 million active users, spanning across 200+ countries and territories and is still growing. These users are already leveraging the best application for business in a way that is helping them grow exponentially. I am going to go over a couple things that will help you become successful by leveraging and using LinkedIn in the best possible way.
First, you want to make a company page as this will be your gateway into the linked realm. Once you have a company page, promote that page on other platforms or through email to grow your audience. Obviously, putting your page on Instagram and Facebook are great ways to promote, email is a great way as well. Have a hyperlinked icon with your profile attached so people can click on it and go directly to your page. That way all those countless daily emails or even all those marketing emails you spend so much time on, have your info. Once those steps are completed you will want to research and look at posting content consistently and correctly.
I say both because algorithms have factors in them like, time, interest, search history, circle of friends and what they like, etc. The more you post, the more people you can potentially reach and convert. Which in-turn works to your benefit by building relationships with people in your industry. Speaking of building relationships, you will also want to leverage LinkedIn groups and communities, since they are stacked with people with the same interests that could emphasize your reach. This will then grow your network connections to an even higher level.
Creating a LinkedIn Page
Hopefully you already have one and can skim through and find some bits of info you did not know. If you do not have a page, then you will want to sign up and create one. It’s a lot like creating a Facebook or Instagram account. Safe, easy, and fast. Once that is done you will be asked a series of questions. Be sure to fill out some work history, interests, achievements and accolades – all that fun stuff. I know that can be daunting but it helps in the end. Why you may ask? Because it starts the process of you optimizing your page. In other words, it begins filtering you into people’s searches and into the same industry type as your peers.
Next you will want to add a high-quality profile photo. Perception is everything and if it is a professional picture then you’re headed in the right direction. They say an image is worth a thousand words, right? And perceptions are everything, yes? The next thing you will want to do is upload a cover photo. A lot of people skip over this and it is not required, but I like attention to detail and this is a little detail that will set you apart. Your cover photo should relate to your company or industry in some way. Think of it as an extension of your profile photo. The best way to explain this is to venture out into LinkedIn and look up companies or people and their profiles to see what I mean. Once that is all completed and ready to go, time to promote!
Creating and Posting Content
Consistent content posting is a main aspect of LinkedIn. It is different from Instagram and Facebook so please keep that in mind. LinkedIn content is about business, changes in the industry, and praise to people that make great industry advancements.
The best time to “post on LinkedIn is between 3 PM and 5 PM CDT on Wednesdays. Other high engagement times on the platform are between 8 AM and 10 AM CDT on Tuesdays, 10 AM and 12 PM CDT on Wednesdays, and 1 PM and 3 PM CDT on Thursdays.”
Try and post on the other days related to the times above and play around with it from week to week to see what times work best on the other days that are not mentioned. Now that you have a sense of the material you should post and when to post it, we’ll go over what specifically should be posted.
Sharing your blog posts on LinkedIn is a great way to increase your reach, build brand awareness, and spark engagement. Sharing content from your blog on LinkedIn by including the blog post’s link, as well as a personalized comment will increase traction to your blog and give you more credibility while amplifying the reach of your articles.
News and Updates:
LinkedIn users are often looking for industry updates and news about things going on specifically in their industry sector. So, when I said previously that it is a different type of platform than Instagram and Facebook, I meant it. Another great piece of content is Quick Tips. Since it’s a professional network, keep your topics to subjects that encourage productivity, leadership, and professional success as these make for quick reads and points of encouragement. The last two tips are Photo Updates because people are visual beings and want to see conferences or charity events you attend on behalf of your company and of course Company Updates because people in your industry want to see how your company is.
Promoting Your Page
Here are some simple ways to get the word out. Announce the launch of your page on your social media pages, through email marketing, and of course on any printable material you have. Having your LinkedIn profile in your signature in a hyperlink icon is a very good thing to have. Not only is it a direct shot to your profile but also a very clean and professional way to showcase your account. Getting into LinkedIn Group Discussions on topics in your industry is another way to get yourself out there for the world to see. It’s a good way to engage with people about things that are changing in your industry and a way to create relationships.
Another good practice is to comment on articles. I know this sound s little weird or off the beaten path, but it helps in ways that you might not see. Other people might like what you have to say and visit your page which in-turn gets you more traffic and exposure. Not only commenting on articles but also going into industry specific forums. So, comment, mingle, and friend people. The last two are solely up to you and your involvement because they do take some time.
First, you will want to do a LinkedIn group search to identify groups that are most relevant to your industry once you’re in, your research will continue in the form of careful observation of each group’s activity. Once you have a grasp on the group and its identity, you can start commenting on posts or replying to others’ comments. This will let you ease yourself into the group slowly, which is more effective than joining and immediately posting company promotions. Doing something like that will hurt you and probably get you removed.
Joining with your company profile makes it obvious that your goal is to sell your product so join with your personal profile instead. Plus, many group administrators will reject invitations from company profiles, so steer clear of doing that. Once you solidify your position in the group, you can start to subtly promote your company, but you must do so in a passive way that doesn’t come across as a blatant sales pitch. People hate more than anything to have things pushed on them, especially if they are in an environment where they do not expect or want that to happen. While in those groups it’s good to ask pertinent questions that will encourage other members to chime in with their opinions. This will start a dialogue and help nurture your potential relationships with other members.
If you haven’t already guessed it, this then opens the flood gates to potential leads! This will allow you to build trust and form a rapport with the members you engage with. Once they trust you, they will be more amenable to considering your product or service recommendations.
If you form a strategy and follow these tips, you’ll see significant results from your group participation efforts.