Optimizing Your Instagram Handle and Page Name

Things I Learned – Social Media Series

Your Instagram Handle and page name are important so people know who you are and what you are about.  It’s what can bring people further into your page, or peak no interest and they move along to the next page.  It can also define what kind of Instagram page you have.

What is your Instagram handle?  According to TechJunkie, your Instagram handle is the same thing as a username.  It is unique to you and your account.  As for a business Instagram handle, it should be as close to your business name as possible.  Your handle is used as part of your URL too.  For example if your handle is bestcityrealty, your Instagram URL would be instagram.com/bestcityrealty.  Keep in mind that it is also searchable by users.  A big key for the handle is the notion that simpler is better.  You can use your niche as part of it, add a location (like BigCityRealty.Austin).  Stay away from lots of underscores, random numbers and anything that can make it more complicated for someone to type it in.  The simpler it is, the cleaner it looks and it’s better for SEO (Search Engine Optimization).

What is your Instagram page name?  It is the name of your page or account.  It is not unique to your account.  What is it used for?  It is searchable by people and it leads to understanding.  It portrays who you are and your account.  You want to make sure to optimize your page name for SEO.  It needs to be yourself, your brand, your theme or your purpose.  To make sure people understand your page and what it is about better, add additional descriptors to your page name.  

Your Instagram handle and page name can be changed at any time.  You really don’t want to have to do this and shouldn’t unless it is really necessary.  Once you like your handle and page name, leave it!  If you keep changing it over and over it doesn’t do well with SEO.  This means that it won’t index well because the name no longer applies to a search term.

Hopefully this gives you some insight into how to choose the right Instagram handle and page name.  Just remember that you want people to quickly know what you and your page are all about.  Look through different Instagram pages and see how they use the handle and page name.  Again, find some you like and that peak your interest so that you can use that information in creating your handle and page name.