Knowledge Base

Your Guide to AgentMarketing

Blogging

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To add a new blog post:

  • Click on the Personal tab on the left
  • Blogging
  • Add New

To embed a video or other HTML code into your blog:

  • Copy the embed code from wherever the video/code is located
  • Edit the blog by going to Personal>>Blogging>>Edit
  • Click on SOURCE
  • Paste the code onto your blog
  • Click SOURCE again
  • Save

To add a photo or image to your blog:

  • From the Dashboard, click the File Locker tab at the top of the screen
  • Upload the image file from your computer
  • The image/file will then appear in your Images
  • Copy the URL the File Locker gives you for the image
  • Edit the blog by going to Personal>>Blogging>>Edit
  • Click the ‘Image’ Icon. It is in the top row of icons and looks like a little mountain
  • Paste the URL you copied from the File Locker
  • Click OK

Tips for Property Blogs (Plogging):

Plogging or posting a property blog is a great way to gain more exposure for your listing. Follow these steps to create and SEO your post, and achieve high rankings in search results. You can become a superstar Plogger in no time

1. Create a new plog. Open your Properties tab. Next to the property you would like to plog, click the Tools icon, then scroll down and click on Website Links & Sharing & HTML. Scroll down to ePS Plog Posting and click “post your plog” in the upper right corner of that section.

2. Determine your key word or phrase and location. This is the phrase that a potential buyer would search for in Google. Using the phrase “3 bedroom home for sale in Boise, ID” as an example, the key phrase is “3 bedroom home for sale” and the location is “Boise, ID”. Use features from your property that a potential buyer might search for, such as “4 bedroom 2 bathroom home for sale” or “3 bedroom luxury home”.

3. Research your competition. In a separate window, Google your entire key phrase (3 bedroom home for sale in Boise, ID) and take a look at the number of results to see who you’ll be competing against for the top spots in the results. This will help you decide how long your post needs to be. Depending on the number of results, your post needs to have a property description that is between 200-600+ words in length.

Tip: SEO experts recommend placing your key word or phrase as follows: Once in the first sentence of your content, once in the last sentence, and 2-4 times in the middle, depending on the length of the post.

4. Write your content first. Don’t worry about the number of times you have to insert your key phrase until after you’ve written the content. When creating a plog, either replace the existing property description with your new content, or add to the existing property description to increase your word count.

Tip: Don’t write content above the plog- that looks messy. Instead, scroll down to the property description section and use this area for your content.

5. Add your key phrase and location. Once you have your content written, you can start placing your key phrase. There are ways to hide it so that readers don’t trip over seeing it appear 15 times in your property description. Here are a few suggestions for where to place your key phrase:

  • Title your post with your key phrase and location
  • Replace the last line under the address with your key phrase
  • Use advisory titles! An advisory title is the title you give to a photo or link that tells Google what the photo or link is about, but it’s also a great place to hide your key phrase. To create an advisory title, click on your photo to make sure it’s selected, and then click on the photo icon in your edit bar at the top of the post.
  • Add your key phrase next to “Property Description”
  • Sprinkle in informative links, such as to the city’s official website, your personal website, your pURL on ePropertySites, or your ePropertySites profile page, and add advisory titles to those links. Use the same method to edit the link advisory title as you did with the photo, and don’t forget to add one to the “Click for more information and pictures” link under the property photo!
  • Add photos to the property description section to hide more advisory titles.

6. SAVE YOUR PROGRESS. Very important step! Click Save at the top left.

7. Click the Status icon to publish.