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Social Media Guide

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Social media is the leading form of online advertising and it’s not easy to know when to post, what to post, and on what channels to post. There’s tons of great articles that go through all the ins and outs of social media posting. It’s a sea of information and sometimes you can feel like your drowning in it. This quick guide to social media takes the best advice and puts it in one place for you.

The Basics

Here’s an excellent info-graphic to get you started with strategies you should use on any social media platform.

The Ultimate Guide - Social Media Marketing

The Ultimate Guide – Social Media Marketing [Infographic] by the team at Capsicum Mediaworks, LLP

The Channels

In this section we’re going to break it down by each channel and provide some marketing tips, content that works, and days-times you should be posting.



  • When creating your business page select the most relevant business category.
  • Create a custom URL that represents your brand and is memorable.
  • Always add a CTA button at the top right of your page.
  • Understand your audience by using Facebook Page Insights.
  • Use a chatbot solution to immediately greet new page visitors.


  • Short video posts that are engaging and useful.
  • Posts with images work better than just text-based posts.
  • Use emojis to make your text-based posts stand out.
  • Experiment with live videos and stories as these are quite popular on Facebook.

– FB Tips and Content: https://influencermarketinghub.com/social-media-marketing-guide-2020/




  • Use Visuals in your tweets
  • Incorprate hashtags
  • Ask questions and run polls
  • Curate and connect with Retweets and replies

Read more about content on Twitter Business.



Here’s a great article that will provide you with some excellent InstaGram Tips. The following list is the key takeaways with the item number from the article…

  • (1) Optimize your bio
  • (2) Don’t sleep on stories
  • (3) Produce more video content
  • (5) Include a call-to-action (CTA) in your captions
  • (6) Rethink your hashtag usage
  • (9) Actively engage with other accounts
  • (10) Make your presence more human


Check out all the content ideas on the Hootsuite blog.

  • Ask your users questions
  • Show a tutorial
  • Conduct an AMA – Ask Me Anything
  • Conduct an interview with an industry leader
  • Use a daily hashtag


LinkedIn is all about professional content. Yes, you can post memes and other things of low value and high interest. However, this should not be the bulk of your posting. You can get the full low-down on each tip on SocialMediaToday.

The following list contains the key takeaways with the item number from the article…


  • (1) Make use of your personal profile
  • (2) Keep your information up-to-date
  • (4) Craft compelling content
  • (6) Create your vanity URL
  • (7) Optimize for mobile character limits


  • Original long-form content is king
  • Share industry adjacent content
  • Research the latest industry trends
  • Go ahead and brag a little
  • Tips, Tricks, and How-To’s
  • Videos and Presentations
  • Make Predictions

Get the full low-down on these content tips on the article by OutboundEngine.


Hootsuite offers an excellent step-by-step article on creating and marketing great YouTube content. Definitely spend a little time going through the full article.


  • Pick the right title (with the right keywords)
  • Make an interesting thumbnail
  • Write a compelling video description
  • Use Hashtags


Creating great content that is both something people want to watch and professional isn’t the easiest task to accomplish. In fact, much of the most viewed content doesn’t relate to business. Influencer MarketingHub as a great article with different types of content that works. Check out the article when you have a few minutes. Our take-away for your business..

  • (3) How To Guides and Tutorials / (10) Educational Videos: Create content that shows potential buyers or other agents something that you’ve learned in the industry. Teach them with your experience in a way that will help them.
  • (6) Vlogs: People want to know what’s going on in other peoples lives. You can keep this on a professional level by recording a walk-through, open house, events you attend, or even just a vlog about how your day was amazing and how that relates to your business.

In Closing

Yes, there are more social media platforms that are useful for your business. However, if you’re just getting going – best to concentrate on the top ones and go from there. We hope you find this information valuable and if you have input – please send it over to us.

Also, if you’d like to get a social media consultation, get that scheduled. We provide 30 minute sessions for only $20 and can talk about the basics.

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