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Senior Segment Reshaping Real Estate Dynamics in the Kansas City Area

Imagine the different kinds of expertise involved in helping a first-time buyer purchase a home, versus helping a last-time seller to downsize and choose from among an array of housing options for the next stage of his or her life.


I think we can all agree that first-time buyers and senior sellers face a vastly different set of options, expectations, concerns and challenges, but too often, the real estate industry has taken a one-size-fits-all, cookie-cutter approach to serving clients.


Demographic trends are pointing to seismic shifts ahead for housing in this country.  Aging seniors are projected to move out of an estimated 11.3 million homes between 2010 and 2020, and in the next decade, that figure is expected to reach 15 million. Every single one of those millions represents a unique individual who deserves to have his or her move handled with the utmost compassion, integrity, attention to detail and connectedness to the full spectrum of professionals who are often involved in ensuring a seamless transition for seniors and their families.


Keller Williams Key Partners is committed to a proactive approach to understanding the big-picture trends that have an impact on our community and our clients. We also understand that distinct expertise is needed to meet the needs of various segments of our community.

That’s why we are thrilled to announce that Cheryl Steffen has recently achieved the Certified Senior Housing Specialist (CSHP) designation. This prestigious designation awarded by the Seniors Real Estate Institute® represents completion of a rigorous curriculum and is awarded to real estate professionals who are knowledgeable about the complexities often involved in late-in-life moves. CSHPs are held to the highest standards of professionalism and most importantly, they are passionate about serving senior clients with dignity and compassion. Agents such as Cheryl Steffen represent a significant asset to our community.



Cheryl Steffen can be reached at 816-591-3799