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Rethinking Real Estate Blogging

Let’s face it: sometimes, blogging can really suck. It’s hard to think of new topics on a regular basis. You’re a people-person, not a professional writer, and that’s why you’re good at what you do.

However, you’re also an expert on your community and your industry, and sharing your knowledge is a phenomenal way to connect with clients. So instead of trying to become a "blogger", simply become a real estate professional who shares information online.

Don’t write blogs; write short articles. Consider yourself a “mini journalist” whose job is to educate your audience (read: prospective clients) about your community. Follow these steps to take the stress out of blogging for real estate.

1. Make a list of topics. Think of real estate terms you discuss with your clients, such as "short sales" or "distressed properties".

2. Search your email history to see if you’ve ever written about these topics before when communicating with a client. You may have a paragraph or two about short sales sitting in your sent mail folder that you could turn into a post with little effort.

3. Add enough content to the topics to give you two to three paragraphs per post. Create a Word doc so you can do this in your spare time, saving your progress and coming back to it when you can.

4. Copy and paste your topics into a blog post as you complete them. Be sure to include an image!

5. Advanced tip: SEO your post for great Google results. A two or three paragraph post should have the key phrase repeated 4-5 times (once in the first sentence, once in the last, and 2-3 times in the middle.

Voila! You’ve just turned work that you’ve already done (email conversations with past clients) into a pile of great blog posts that will be a rewarding addition to your online presence. Keep a running list of new ideas, such as community events or new neighborhood businesses, so you’ll always have a topic on hand when you have a few minutes to throw a post together.

Still stumped? Stay tuned: later this week we’ll post the top ten topic ideas to get you started!