Have You Thought About your Short-term Future?
The life blood of every business is cashflow and new business. As a Realtor, your cashflow projections are the result of real estate sales and purchase transactions that have transaction periods in excess of 30 days. How do you forecast your business?
As you analyze your current business and that pending, you must develope a plan to capture new business. If you have more than 10 years of experience in real estate, you have proven that you can identify new business and succeed. But, if you are new to the industry and have to compete with experienced Realtors, your planning is more important and vital than ever.
I have been a real estate licensee for over 40 years and have run my own brokerage for almost 25 years and I take a significant amount of time to analyze the market and how I fit into the current environment. Developing a Marketing Plan that makes you different from the other 419,000 California licensees, is vital.
After preparing and implementing liteally 10's of different Marketing Plans, I finally developed a plan several years ago that I have proven to be effective. This plan is called the 10 in 4 Plan which provides for 10 commissionable events in a 4 month period. Once complete, all you do is repeat the process throughout the year. It Works!