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Shorting Zillow's Stock?

I am of course jaded.  I am a real estate broker living and working in Phoenix, AZ.  We are the testing ground for all these new tech companies such as IBuyer's.  They claim to give the seller a good deal and offer a fair price.  I am hearing they usually knock off about 15% of the fair market value of the home when it's all said and done.  Most sellers would profit more by selling with a broker.  

The part that blows me away is that in a seller's market, Zillow isn't turning a profit on its IBuying program.  What happens when the market turns?

Read more here.