Is it stressful to think up new post ideas for your real estate blog? Don’t fret! We’ve compiled a list of 10 great ideas your clients will love. Writing a post for each of these topics will help beef up your blog with some wonderfully useful information, and help establish you as a great real estate resource.
Topic 1: Why I Became An Agent
It takes a true “people person” to be a great real estate agent. Tell your clients why you chose this path.
Topic 2: Three Reasons Working With An Agent Can Save You Money
Perhaps you're a star negotiator, or maybe you have a photographer on staff. Brainstorm ways working with you is a good financial choice and share your thoughts!
Topic 3: Questions To Ask Your New Agent
Imagine you’re headed to a listing appointment. What are some questions your prospective clients should ask to make sure you’re the right agent for them?
Topic 4: [Your Neighborhood]’s 6 Most Picturesque Streets
Highlight some great streets in your neighborhood or city, and make sure to include a photo for each one!
Topic 5: How You Can Help Sell Your Home With Social Media
Show buyers they can be part of your marketing team by sharing the single property site and other marketing materials you create with their online social circles.
Topic 6: The Biggest Mistake Sellers Make When Choosing An Agent
Is it relying too heavily on a friend’s referral, or going with Uncle Joe because he’s family? Tell clients what you believe is a common pitfall, and how to avoid it.
Topic 7: Tips For Organizing Your Kitchen To Make Showings Easy
Help relieve showing stress for sellers by giving them practical advice for keeping their kitchen (or other highly-trafficked areas of their home) functional and organized.
Topic 8: Four Things You Should Know About Relocating To [Your Town]
What are your city’s greatest attributes? Time to boast like a proud parent and give a glowing review for buyers who may be interested in relocation.
Topic 9: Summer (Fall, Winter, Spring) Tips For Staging Your Front Porch
Help improve your listing’s curb appeal with advice to sellers about accessorizing the entryway. Write one for each season to make sure your sellers are always prepared.
Topic 10: [Your Name]’s Moving Checklist For Buyers and Sellers
Moving is stressful- give your clients a hand with a great checklist that covers the entire process from start to finish.
Don't forget to include great images with each post, and share them on your social channels. Tweeting a link, sharing the image on Pinterest, and linking to your post in a Facebook status will help your great information reach a wider audience, and will help you get noticed! Make sure you're also posting about areas of your expertise and local businesses, as well.
Keeping your real estate blog updated can be tricky when you have a busy schedule, but each post helps to enhance your Internet presence and build a positive reputation for you online. These post ideas will give your blog a powerful jumpstart, so have fun with them!
Need a blog? Your ePropertySites account comes with a free one! Go to the Blogging tab> My Blog to get started.
Imagine someone searches online for information about a popular restaurant in your neighborhood. Now imagine what would happen if your review, complete with an interview with the owner, appears in the first page of results. Using this as a topic for your real estate blog will not only give you an endless supply of things to write about, but will also give both you and the business some great exposure online.
As a real estate professional it's your job to educate yourself and your clients on your neighborhood and community. What better way than to establish a rapport with local businesses, offering a positive review with great search results and giving yourself some massive exposure?
Here's a sample interview script (starting with the first outreach) that you can use on your own real estate blog.
Script 1: Reaching out
Hi [name of business owner]. My name is _______ and I am a local real estate agent with ___ years of experience. I'm working on compiling a list of business reviews to post online as a resource for current and future clients, and I would love to include an interview with you along with a positive review of your business.
I'm also confident that I can use my marketing experience to make sure the post ranks well in Google search results. When would be a good time for us to sit down and chat?
Script 2: Ten questions for the interview
1. How long have you been in business?
2. What is your background?
3. What makes your business special or unique?
4. Tell me about your most popular product/menu item.
5. What do you like about your location?
6. Do you ever hold any special events or functions?
7. How do you respond to negative customer reviews?
8. Tell me a little bit about your staff.
9. Do you contribute to any local charities?
10. Is there anything else you'd like the community to know about you and your business?
Remember to bring your camera to the interview and include some great images in your post. Although coming up with topic ideas for your real estate blog can sometimes feel difficult, focusing on your community and the businesses that support your local economy will really help you stand out to clients who want to learn more about the area. Now get out there and become a community hero!
Awhile back we posted a blog about creating property blogs for your listings. Since then, Google released their Penguin update that aims to crack down on unhealthy SEO methods (such as keyword-stuffing) and give better rankings to sites with quality content. This is especially great news for bloggers, because it means you can focus on the content of your post without worrying about when and where to place all your keywords. In general, if your key phrase appears once in the first sentence, once in the last sentence, and 2-4 times in the middle, you should expect to rank fairly well in search results.
For agents who choose to blog their properties, this results in some very happy sellers. Take a look at the following examples of searches. Note the phrase searched by a potential buyer, the number of results returned, and the placement of the ePropertySites blog post:
Results like this are easy once you identify the right key word or phrase. As soon as you've chosen your key phrase, follow these steps to create a great property blog:
Watch our video tutorial to see these steps in action.
Let us know how you do! Leave a comment on our Facebook wall with a link to your post and note about how it ranked. We're rooting for you, and can't wait to see your results. Happy plogging!
Let’s face it: sometimes, blogging can really suck. It’s hard to think of new topics on a regular basis. You’re a people-person, not a professional writer, and that’s why you’re good at what you do.
However, you’re also an expert on your community and your industry, and sharing your knowledge is a phenomenal way to connect with clients. So instead of trying to become a "blogger", simply become a real estate professional who shares information online.
Don’t write blogs; write short articles. Consider yourself a “mini journalist” whose job is to educate your audience (read: prospective clients) about your community. Follow these steps to take the stress out of blogging for real estate.
1. Make a list of topics. Think of real estate terms you discuss with your clients, such as "short sales" or "distressed properties".
2. Search your email history to see if you’ve ever written about these topics before when communicating with a client. You may have a paragraph or two about short sales sitting in your sent mail folder that you could turn into a post with little effort.
3. Add enough content to the topics to give you two to three paragraphs per post. Create a Word doc so you can do this in your spare time, saving your progress and coming back to it when you can.
4. Copy and paste your topics into a blog post as you complete them. Be sure to include an image!
5. Advanced tip: SEO your post for great Google results. A two or three paragraph post should have the key phrase repeated 4-5 times (once in the first sentence, once in the last, and 2-3 times in the middle.
Voila! You’ve just turned work that you’ve already done (email conversations with past clients) into a pile of great blog posts that will be a rewarding addition to your online presence. Keep a running list of new ideas, such as community events or new neighborhood businesses, so you’ll always have a topic on hand when you have a few minutes to throw a post together.
Still stumped? Stay tuned: later this week we’ll post the top ten topic ideas to get you started!
Back in March of this year, Google announced some new algorithm changes that will penalize sites for doing their search engine optimization (SEO) too well. The goal, according to Matt Cutts, head of Google's search spam team, is to level the playing field. Companies (and individuals) who have thousands of dollars to spend on website SEO may no longer have the advantage over the rest of us.
This latest Google update has just begun to roll out, so it's time for businesses- and bloggers- to start thinking about our content. How can we make sure our blog posts don't get dinged for over-optimization? There are a few questions to keep in mind when writing content that will keep your posts ranking well and being relevant in the eyes of Google.
1. Be careful where you place your keywords.
Too many keywords, or keywords too close together, are not considered healthy SEO in any context, but it's more important than ever to make sure you're staying away from the naughty SEO method known as "keyword stuffing". Never, ever have too many keywords in your written content. Make sure your key words appear only a few times in the post. For example, if I want to rank well for the search term "ancient Viking ship" with a 3-4 paragraph blog post, I would try to make sure that the phrase ancient Viking ship shows up in my post about 4 times. The easiest way to do this is to place the phrase ancient Viking ship once in the first sentence, once in the last sentence, and 2-3 times in the middle.
2. Make sure you have enough content.
Remember, Google ranks for relevance, meaning what it think will be the most useful for the person searching. In most cases, an 800-word piece about ancient Viking ships would rank better than a 100-word piece. There is more content in the 800-word piece, and Google loves content. If you're writing about a real estate listing, avoid copying the short property description you wrote for the MLS. Take the time to create something substantial if you hope to rank anywhere near the first page of results with your post.
3. Write for your audience, not for Google.
Google can recognize and differentiate between content written for an intended human audience, and content written with the intention of tricking search engines. This latest update shows that, more than ever before, Google's plan is to reward authenticity and punish content that was written only with SEO in mind. As long as you provide authentic, useful information that your human audience will enjoy (and hopefully share!), you have a much higher chance of Google ranking your content well.
If this seems like a lot of information, don't worry. The bottom line is that you really shouldn't over think the content you publish online. If your content is valuable, and not doctored up with fancy-shmancy SEO tricks, you are much more likely to be rewarded by Google. Your new mantra should be: Don't think. Just write!
(Missed Blog Tip #1? Read it here.)