The Basics of Mobile-Friendly Property Websites


Marketing experts are telling us that mobile marketing is the way of the future. We posted an infographic yesterday that delved into some important statistics regarding mobile and smartphone usage in 2012. The information shared in the graphic is a confirmation to many (and a wake-up call to others) in the real estate world. It's clear that your property marketing- including your property websites- must be mobile friendly in order to compete in this race.

Change like this doesn't come easy to everyone, however, and for many of us this type of data can be overwhelming. How do we turn this information into a successful marketing strategy? It's actually easier than you may think.

Mobile-friendly property websites
Let's start at square one. What, exactly, is a mobile-friendly property site? It's exactly what it sounds like: a website that is easy to view on a mobile device (such as a smartphone or tablet). Mobile-friendly sites can either be regular websites that automatically re-size the page in order to fit the screen on a mobile device, or sites that are versions of the main website created specifically for mobile viewing (such as the mobile-friendly versions we create for your listings here on ePropertySites).

How can I get one?
If you've activated a property website with ePropertySites, you already have the mobile-friendly version! We create them automatically for each listing. Take a look at one on your mobile device by opening up your internet browser and typing in the URL for your listing. If you don't currently have an active listing, view one of our sample properties: 249Ruby.ePropertySites.com. As soon as the website pulls up you'll be given two options. You can either view the mobile property site or the regular (complete) website. Take a look at both to see the difference; you'll notice that the mobile-friendly version is much easier to view and navigate on your device.

Now what?
Once your mobile-friendly site is active, you're ready to use it in your property marketing. Make sure the URL for your property site is prominently displayed on all of your signage, print, and online marketing materials. You can also include the QR code provided by ePropertySites for your listing (go to Properties tab> Tools>  SnapIt Tag or QR Code to download). Buyers with a mobile device can scan the code and be taken directly to the mobile version of your property site. 

If you have any questions about the mobile-friendly marketing options with ePropertySites you can read more about the tools available to you or contact us at any time online by clicking Get Help or calling 949-328-5050.


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