Imagine someone searches online for information about a popular restaurant in your neighborhood. Now imagine what would happen if your review, complete with an interview with the owner, appears in the first page of results. Using this as a topic for your real estate blog will not only give you an endless supply of things to write about, but will also give both you and the business some great exposure online.
As a real estate professional it's your job to educate yourself and your clients on your neighborhood and community. What better way than to establish a rapport with local businesses, offering a positive review with great search results and giving yourself some massive exposure?
Here's a sample interview script (starting with the first outreach) that you can use on your own real estate blog.
Script 1: Reaching out
Hi [name of business owner]. My name is _______ and I am a local real estate agent with ___ years of experience. I'm working on compiling a list of business reviews to post online as a resource for current and future clients, and I would love to include an interview with you along with a positive review of your business.
I'm also confident that I can use my marketing experience to make sure the post ranks well in Google search results. When would be a good time for us to sit down and chat?
Script 2: Ten questions for the interview
1. How long have you been in business?
2. What is your background?
3. What makes your business special or unique?
4. Tell me about your most popular product/menu item.
5. What do you like about your location?
6. Do you ever hold any special events or functions?
7. How do you respond to negative customer reviews?
8. Tell me a little bit about your staff.
9. Do you contribute to any local charities?
10. Is there anything else you'd like the community to know about you and your business?
Remember to bring your camera to the interview and include some great images in your post. Although coming up with topic ideas for your real estate blog can sometimes feel difficult, focusing on your community and the businesses that support your local economy will really help you stand out to clients who want to learn more about the area. Now get out there and become a community hero!