Congratulations to Mark Noviello, of Boynton Beach, FL for being our eighth iPad3 winner!
Mark is a New Jersey transplant who relocated to Florida and has been a licensed real estate agent for the past 17 years, although it wasn’t his full time job until about five years ago. With experience in construction and a focus on new home sales, Mark joined the Silver Realty Team at The Keyes Company Realtors in Boynton Beach almost 4 years ago. Working with his partner at The Keyes, their clientele has grown to include not only the Northeasterners retiring and migrating to Palm Beach County, but younger buyers who may also be looking to take advantage of all the area has to offer, whether it be a golf & tennis community, a waterfront, or luxury property.
When Mark shared with us that their business is 70% listing, 30% buyers, we couldn’t help wonder how he was able to maintain such a high percentage of listings. “We believe you have to spend money to make money in this business or you won’t be successful,” Mark said. He stressed that for him, it’s all about being consistent, so he and his partner focus on sending out a lot of mailers, postcards, Just Listed and Just Sold fliers and advertising in magazines, as well as introducing themselves to members in some of the newer communities.
Growing up in New Jersey, Mark’s dad owned a painting and wallpapering business that he helped out in, and he believes the basis for his success now comes from lessons he learned from his father as a young man many years ago. “My dad taught me from an early age it’s not gonna come find you, you have to go out and get it. If you sit there waiting for the phone to ring, you’re gonna be waiting all day.” Mr. Noviello was also a firm believer in being available to your clients, telling Mark “if someone calls you, you better call them back, and then follow up, and follow up some more!”
Working for a company that has a lot of tech tools to offer their agents is an additional bonus Mark said, emphasizing that “eProperties is a phenomenal way to get buyers. All sellers love it because they like the idea of having their own property website. Combined with the other search engines, you’re getting double and triple exposure everywhere.”
Mark assures his clients that with ePropertySites at their disposal, they’re bound to get the hits and the sales will follow. “That’s been our mantra, be out there, “ Mark told us, and he also believes word of mouth is the best advertising, as 30-40% of their business is referral based.
Playing the iPad contest game was a great way for Mark to explore what the ePropertySites system has to offer, and he thought it was really cool to go through every part of the website searching for the apple icon. He loves being able to use Craig’sList, he said, and is especially partial to all the social networking tools such as Facebook, LinkedIn and Twitter. Being an iPad owner is pretty exciting, Mark shared, and he feels it will definitely help cut down on paperwork. He’s looking forward to being able to send pdf. docs right from the property when working with buyers.
Although he hasn’t had time to focus on blogging yet, Mark told us that’s definitely something he will probably start doing in the future. It’s another avenue to take advantage of, and as he said,
“In real estate, if you’re not tech savvy, you’ll get buried!”